Filling a space with a brand
The design of the Messe Frankfurt brand was largely shaped by designer Anton Stankowski in the 1970s. It was revised in a relaunch in 2005 and transposed to its current version. The corporate brand of Messe Frankfurt is the global umbrella brand for all events and services offered by the company. unit-design was commissioned to develop a consistent creative system for graphics, materials, positioning, proportions and installation options for various spatial arrangements.
The aim was for the concept and the independent nature of the brand to remain clearly recognizable for visitors, customers and employees. Within this framework, unit-design had free rein to interpret the brand elements.
The work included identification for the exterior areas, large-scale building identification and subtle, object-based installations in the Executive Board area.