With the construction of hall 1 by Herzog & de Meuron, the Messe Basel exhibition center (MCH Group) expanded its exhibition space to a total of 140,000 square meters. The signage and information system designed for the exhibition center by unit-design unites the new structure with the existing halls and lends them a distinctive, uniform visual identity.
In 2009, unit-design won the international competition to develop the signage and information system. The tender involved a new, more refined coding principle and a comprehensive product system.
The minimalist visual identity helps to ensure the best possible functionality.
Major features of the system include the striking visual identity and its extraordinary flexibility. This was necessary on account of the fact that the exhibition center is used for a wide range of purposes and the various exhibition organizers wanted options for customization to suit their own visual identities.