Cultural and commercial exchange
The COEX Convention and Exhibition Center is situated in the Gangnam business district of Seoul, South Korea. It covers 450,000 square meters over four floors and holds 200 exhibitions and 2,000 conferences every year. As a commercial and cultural hub, it is adjoined by shopping malls, exhibition halls, office buildings, five-star hotels and an airport terminal.
Building on the redesign of the COEX visual identity, unit-design has designed a comprehensive signage and information system for the conference and exhibition center.
In addition to the signs in the outdoor area and identification with the new logo, there are signposts which point the way to shopping malls and to the subway network. The striking color scheme used to great effect in the various spaces aids considerably in prompting recognition.