Global and regional
As a globally operating cultural institute of the Federal Republic of Germany, the Goethe-Institut is represented in more than 160 locations worldwide. It promotes knowledge of the German language abroad and supports international cultural cooperation.
unit-design has created the comprehensive visual identity for the institute's premises, comprising signage, identification for the interior and exterior areas and design guidelines for implementing future installations.
Designations in German and the local language are arranged next to each other as positives and negatives of the same image.
International pictograms are combined with pictograms typical of the region so as to highlight both the Goethe Institut's global activities and its regional links.