Global and regional
As a globally operating cultural institute of the Federal Republic of Germany, the Goethe-Institut is represented in more than 160 locations worldwide. It promotes knowledge of the German language abroad and supports international cultural cooperation.
unit-design has created the comprehensive visual identity for the institute's premises, comprising signage, identification for the interior and exterior areas and design guidelines for implementing future installations.
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Designations in German and the local language are arranged next to each other as positives and negatives of the same image.
![](/_thumbnails_/4/2714_unit-design-gi-goethe-institut-marke-0004.jpg)
![](/_thumbnails_/4/2715_unit-design-gi-goethe-institut-marke-0005.jpg)
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International pictograms are combined with pictograms typical of the region so as to highlight both the Goethe Institut's global activities and its regional links.
![](/_thumbnails_/4/2720_unit-design-gi-goethe-institut-marke-0010.jpg)
![](/_thumbnails_/4/2721_unit-design-gi-goethe-institut-marke-0012.jpg)
![](/_thumbnails_/4/2722_unit-design-gi-goethe-institut-marke-0013.jpg)
![](/_thumbnails_/4/2723_unit-design-gi-goethe-institut-marke-0014.jpg)
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![](/_thumbnails_/9/2726_unit-design-gi-goethe-institut-marke-0017.jpg)
![](/_thumbnails_/4/2727_unit-design-gi-goethe-institut-marke-0018.jpg)