Research and innovation
BMW's Research and Innovation Centre (FIZ) in Munich is its largest site in terms of space and employees, if the adjacent leased property is included. This makes it something of a center of gravity, drawing in other high-quality jobs related to the automotive world. As part of the process of expanding research and development activities at the FIZ, unit-design was invited to enter a competition to design a signage and guidance system uniting digital and analog systems. unit-design secured second place in the contest.
To ensure that the signage and information system would be effective, it was necessary both to devise analog elements and to develop future solutions to provide orientation using digital systems.