Roche is developping since several years the eastern part of the Kaiseraugst location. An optimally planned signage and guidance system is an important element in ensuring that the location can function smoothly.
Working closely with Roche, we defined the guidelines for the signage elements and digital wayfinding at the Kaiseraugst location. Consideration was given to the various requirements of the following three user groups: motorized passenger traffic, pedestrians and cyclists, and delivery traffic.
We were tasked with devising a design for digital delivery logistics that went beyond conventional signage. Upon registration, the delivery vehicles receive an area map with numbered routes and information as to the routes that they should follow.