Debeka Headquarter

Unit-Design undertakes the development of the wayfinding system and brand markings for the new Debeka headquarters in Koblenz, a project distinguished by its sustainable planning and design. The Debeka Campus, designed by RKW Architektur+, skillfully integrates the existing building into an ensemble of high quality and efficiency.

Unit-Design develops a visual identity that authentically reflects Debeka's brand values and supports the architectural excellence as well as the sustainability goals of the campus. In addition to durable analog information elements and wayfinding signage, digital information points have also been developed for the spacious foyer with customer consulting.

The three-dimensional brand in the outdoor area not only marks the grounds and access, but also serves as a visually striking installation designed for press coverage, reflecting its proportions and construction.