New base of operations
The new base of operations of Lufthansa AG is located at Frankfurt Airport and was designed by Ingenhoven Architects.
Graphic design theme
The graphic design focuses on the relationship between typography and the materials of the architecture. The distinctive, functional graphic design theme corresponds to the clear designations based on the language of aviation and its three-letter codes.
A comprehensive catalog of measures addressed orientation and identification. The measures highlighted the special nature of the building and the company. Implementation within the building generally took the form of lettering applied directly to walls.