A local presence for the Goethe-Institut

At more than 160 locations worldwide, the Goethe-Institut promotes knowledge of the German language abroad and supports international cultural cooperation.
In order to ensure a uniform, distinctive visual identity for the locations in the various countries, we have devised a comprehensive catalog of measures for identification and wayfinding.




The separate elements function in the most diverse environments and are easily recognizable. The graphics present information in German and the local language as well as international and regional symbols in vibrant contrast.