DaimlerChrysler’s intention by appearing at international Automotive trade fairs was to show itself as the umbrella of all automotive brands belonging to the company. The hub was a 100 m2, centrally-positioned information point that focussed on communicating “the vision of accident-free motoring”. A route system inside the exhibition ground showing an overview of the brand exhibitions by smart, Jeep, Chrysler and Mercedes-Benz, as well as graphic signs, pointed the way to the DaimlerChrysler area. A graphic style developed specifically for exhibitions and events, introducing “Blueworld” and the gold-yellow accent colour created, by widespread use, the attention that DaimlerChrysler wanted. Frankfurt marks the start of DaimlerChrysler’s attendance at international automotive trade fairs, with unit-design creating, on behalf of Atelier Markgraph, further appearances in Detroit, Tokyo and Geneva.