Mbkcsifi_02


Mercedes Benz Customer Center, Sindelfingen
Client Mercedes Benz Year 1998 Index Contractor Atelier Markgraph, Frankfurt Project type Realisation unit Task Design Project partner Concept and realisation: Atelier Markgraph / Design: unit-design / Graphic design: unit-design with Tanja Backe, Daniel Gross, Alexandra Meixner / Architecture: Kohlbecker Architects, Gaggenau Manufacturer Construction: Ambrosius Trade Fair Construction / Graphic design: Macholz und Heidergott / Exhibits: Hüttinger unit Employee Peter Eckart, Bernd Hilpert, Thilo Fuchs, Matthis Hamann, Heidrun Althen, Björn BrockmannAndreas Klober, Hendrik Tovar Photography Andreas Keller

Located at the heart of the Mercedes Benz Customer Center in Sindelfingen is the brand experience area. unit-design created an integrated exhibition, from the architectural envelope and interactive exhibits through to the graphic design. The “Themenkontinent” [themed continent] shows visitors the content and meaning of the core values behind the Mercedes Benz brand: the history of the star, from the invention of the automobile to the immense safety innovations, prominence in research and development, production quality and efficiency and global commitment. In interactive exhibits and authentic exhibition objects, visitors become secure in the knowledge that they have chosen the right car.

 
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