Daimlerchrysler_02


DaimlerChrysler on international A-fairs
Client DaimlerChrysler Year 2002 Index Contractor Atelier Markgraph, Frankfurt Project type Realisation unit Task Conception, design, planning Project partner Concept and realisation: Atelier Markgraph / Design: unit-design Manufacturer Construction: Ambrosius Trade Fair Construction unit Employee Christine Burckhardt, Robert Cristinetti, Prof. Peter Eckart, Bernd Hilpert, Kai Rosenstein, Hendrik Tovar, Cilia Tovar

DaimlerChrysler’s intention by appearing at international Automotive trade fairs was to show itself as the umbrella of all automotive brands belonging to the company. The hub was a 100 m2, centrally-positioned information point that focussed on communicating “the vision of accident-free motoring”. A route system inside the exhibition ground showing an overview of the brand exhibitions by smart, Jeep, Chrysler and Mercedes-Benz, as well as graphic signs, pointed the way to the DaimlerChrysler area. A graphic style developed specifically for exhibitions and events, introducing “Blueworld” and the gold-yellow accent colour created, by widespread use, the attention that DaimlerChrysler wanted. Frankfurt marks the start of DaimlerChrysler’s attendance at international automotive trade fairs, with unit-design creating, on behalf of Atelier Markgraph, further appearances in Detroit, Tokyo and Geneva.

 
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