Shop signage

Dutch telecommunications company KPN received a new corporate design created by Studio Dumbar. unit-design took this visual identity and put it in three dimensions.



The three-dimensional visual nature of the new logo lent itself very well to being converted into physical signage and branding. In addition to the identification elements for stores, unit-design came up with a 5 m sculpture of the logo for the company's headquarters and the new design line for the store interiors.