"The vision of accident-free driving"

DaimlerChrysler began presenting itself at international motor shows as an "umbrella brand" for its car brands in 2001. At the heart of the presentation was the themed area named "The vision of accident-free driving", which covered approximately 100 m2. Inside the exhibition area, signage with an overview of the brand exhibitions of smart, Jeep, Chrysler and Mercedes-Benz, as well as graphical identification, helped people to find their way around the DaimlerChrysler group's showcase areas.



unit-design developed a dedicated corporate design especially for exhibitions and events with the introduction of Blueworld and the gold-yellow accent color. When used on a large scale, the elements created the attention-grabbing effect that DaimlerChrysler wanted. The International Motor Show (IAA) in Frankfurt marked DaimlerChrysler's first appearance at international car exhibitions. unit-design also designed displays in Detroit, Tokyo and Geneva on behalf of Atelier Markgraph.